In an electronic music landscape often accused of saturation and predictability, a true act of artistic defiance emerges not just as a song, but as a foundational manifesto. Layton Giordani, a name synonymous with modern techno’s relentless evolution, has launched his own imprint, MADMINDS, with a thunderous opening statement: ‘When It Kicks’, a formidable collaboration with the iconic Green Velvet. This electrifying tech weapon has been systematically destroying dancefloors since its unofficial debut at Giordani’s headlining New York show last December, a prelude to the wave of boundary-pushing releases promised by the new label. The significance of this debut track is profoundly conceptual; it is the very catalyst that inspired the creation of MADMINDS itself. Initially, Giordani intended the record for Green Velvet’s legendary label, but in a pivotal moment of mentorship, the Chicago house pioneer encouraged his protege to build his own platform instead. That push was the necessary spark, transforming a planned single into the cornerstone of an entire artistic enterprise.
Championed by genre titans from John Summit and Mau P to Adam Beyer and Solomun, ‘When It Kicks’ sonically captures the MADMINDS ethos—a headstrong fusion of curiosity and creativity, driven to blur the rigid lines between house and techno. It is a record of purpose and power, poised to be a crowning moment at their upcoming back-to-back performances at Experts Only Festival in NYC and The Shrine in LA. For Giordani, this move solidifies a remarkable journey from teenage fan inspired by Danny Tenaglia’s sets at Pacha NY to a resident at Brooklyn’s hallowed Output, and ultimately, to a Drumcode champion mentored by Adam Beyer. His trajectory has been marked by seminal albums like ‘Where It Begins’ and anthems like ‘Space Date’ with Beyer and Green Velvet, which boasts over 19 million streams. His 2024 campaign has been nothing short of dominant, featuring a chart-topping remix of Anyma’s ‘Last Night’, the viral hit ‘PATT’ with Beyer and Velvet, and a official rework of deadmau5’s legendary ‘Strobe’. Entering 2025 with the massive ‘Act of God’ and the soaring ‘At Night’ with Anyma, Giordani now operates not just as a hitmaker but as a label boss, a curator positioned at the very cutting edge of electronic music, proving that the most powerful kicks can be the ones that kickstart a revolution.
Connect with Layton Giordani:
https://soundcloud.com/laytongiordani
https://open.spotify.com/artist/7mC3RkNNTV6p2j9w4F8Ip4
https://music.apple.com/us/artist/layton-giordani/748431694
https://www.instagram.com/laytongiordani
https://www.facebook.com/LaytonGiordani/
